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In Britain, make-up might have been hard to find, but it was worn with pride and became a symbol of the will to win. ‘Put your best face forward,’ encouraged a 1942 Yadley advertisement in Churchillian tones. ‘War, Woman and Lipstick' ran a celebrated Tangee campaign. Bright red was the favourite wartime colur for lips and nails and lipstick names were often patriotic: Louis Phillippe's Patriotic Red; Fighting Red by Tussy and Grenadier - The new Military red created by Tattoo, effective with air force blue and khaki.

During wartime, a subtle change had taken place in the marketing and the perception of make-up. It was no longer about making a woman seem ‘dainty’, but making her look and feel strong. Rosie the Riveter became a wartime icon in the USA, representing the six million women working in factories for the war effort. [Rockwell] portrayed Rosie as a vast figure in work dungarees, her short sleeves revealing arms the size of prize-winning hams. Behind her hangs the stars and stripes, squashed carelessly under her feet is a copy of Adolf Hitler’s Mein Kampf, and on her mighty lap rests a lunch box and a huge riveting machine like an enormous gun. [Her] henna red curls, lipsticked mouth and painted finger nails stress her femininity, emphasising the fact that make-up too was a weapon of war [Madeleine Marsh, Compact and Cosmetics: Beauty from the Victorian Times to the Present Day]

(Source: reyesrobbies)

janeturenne:

blueisacolour:

WHO SAID IT WAS OK TO POST SOMETHING THIS HORRIBLE!??!??

My first reaction was ‘Nice thought but there’s no way, Coulson is much younger than…’ and then I stopped mid-thought.

Because you know what.

You know what.

After Steve, the US government had to keep trying to recreate the Super-Soldier Serum.

And who

and who

would be the FIRST DAMN PERSON IN LINE to volunteer?

They told us it never worked again.  And that was kind of true.  They never again recreated the super-strength or the gleaming pecs.  But other things, they got right.  They got the vastly delayed aging.  And the kind of reflexes that make a man able to take out two armed thugs with a bag of flour.  And the talent for leading through example.  And they got the most important part, Erskine’s favorite part: the magnification of moral fiber, taking the loyalty and selflessness of a loyal and selfless man and making him into something spectacular.

Coulson didn’t buy those vintage cards on Ebay.

He’s had them since he was a little boy.

That little boy right there.

(Source: aboysbestfriendishismother)

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